Aye, michty me Wullie it is indeed!
This is a well known and well loved cartoon character from Scotland called oor Wullie. Translated Our Willie. He is saying oh it’s a hard fight or struggle. We say this when it is one of those days when it is a struggle with life not going the way we intend.
At Christmas most kids are delighted to get this comic book as a gift. Or the rival comic book The Broons/ the Browns in English.
Which is a family living in an apartment block and the humours antics of daily life of the family. These cartoons are still in publication today I am happy to say. Hours of fun for the entire family to laugh and share with each other. I still have editions from the late 1970’s. Part of my fond memories growing up.